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    23 Sep, 2025

    Martech News @martech_news

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    Brinker and Riemersma argue that advertising is somewhere in that messy middle. The old varieties — marketing campaign management https://www.xameliax.com/what-its-like-to-fly-business-class-with-qatar-airways/, channel possession, deterministic workflows, web optimization as an instrumentable sport — are dissolving. Context engineering, agentic orchestration, MCP-connected stacks, worth

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    Martech News @martech_news